March 24, 2011

Poke the Box

Poke the Box by Seth Godin is all about taking action to challenge the status quo. I was able to pre-order the Kindle version and I read it on my phone over the course of a few hours.

My major takeaway from Poke the Box is that sometimes the only way to figure out what to do is by doing something. One of the most interesting parts of the book was a story Godin tells about the evolution of Starbucks. He explains that the founder of Starbucks, Jerry Baldwin, started his company to sell coffee beans—not actual coffee. It took a friend's obsession with espresso to inspire Baldwin to start serving coffee.

Today, Starbucks is synonymous with coffee, but it's not because Jerry Baldwin all of sudden came up with the bright idea to sell coffee everywhere. He came up with the not-quite-as-bright idea of selling coffee beans. But he did something. If Baldwin hadn't come up with his original idea of selling coffee beans, there would've been no substance to mold into the Starbucks we have today.

So often our fear that we're not going to get things just right prevents us from doing anything at all.

Poke the Box is a pretty good book and is on par with most of Godin's other writings. Check it out if you want some encouragement/inspiration to put your ideas into action.
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